Internet marketing comprises a variety of tools, any of which can be used
individually, or they can be used in combination to leverage a variety of
technologies that are most appropriate to your needs:
Web logs (blogs)
are an invaluable tool for providing tips, industry news, or new product
or services information to business customers.
Blogs typically allow for chronologically ordered items that can be categorized
according to your – or your customers' – needs.
Blogs can also allow for invaluable feedback from your customers.
With Email Newsletters,
you'll discover that you can quickly create affordable,
professional-looking email campaigns.
Targeted campaigns help you develop better connections with your customers,
members, or the general public.
(also known as web forums, message boards, discussion boards or groups,
or bulletin boards) are used for holding discussions and posting user-generated
No matter their name, forums provide an avenue for the general public to
experience your operating transparency.
[...] I wanted to let you know I had an exceptional fall semester. I
don't know how much of the increased sales can be attributed to the
website, but the website has resulted in Internet sales and gave
suppliers more confidence in dealing with my new business. Starting
with one used textbook wholesaler and consigned books from students, I
now also deal with new books from the major publishers I have chosen to
deal with. The Okanagan Textbook Exchange can now truly be called an
Thanks again for helping to keep my site current, I'm always impressed
with your promptness.