Internet Marketing
Internet marketing comprises a variety of tools, any of which can be used
individually, or they can be used in combination to leverage a variety of
technologies that are most appropriate to your needs:
Web logs (blogs)
are an invaluable tool for providing tips, industry news, or new product
or services information to business customers.
Blogs typically allow for chronologically ordered items that can be categorized
according to your – or your customers' – needs.
Blogs can also allow for invaluable feedback from your customers.
With Email Newsletters,
you'll discover that you can quickly create affordable,
professional-looking email campaigns.
Targeted campaigns help you develop better connections with your customers,
members, or the general public.
Forums
(also known as web forums, message boards, discussion boards or groups,
or bulletin boards) are used for holding discussions and posting user-generated
content.
No matter their name, forums provide an avenue for the general public to
experience your operating transparency.
I have had some really positive feedback about the website; I am very
pleased with the way it is working out. [...] I've been so swamped that
I have hired two part-timers to help me out. Such a problem to have!
– Julie McLean – Crescent Moon Duvet & Pillow Co.
|